Monday, April 10, 2017

Free Digital Marketing Training by Google's Digital Unlocked Initiative

Sundar Pichai CEO of Google was on short trip to India, In that trip he announced The Digital Unlocked -an Initiative for Small And Medium businesses (SMB) in India.According to Sundar Pichai SMB plays an important role in India's Economy, there are about 51 millions of small and medium businesses in India and many of them are not online yet.Sundar Pichai believes that being online this all businesses will reach on local as well as global level.

The idea of the Digital Unlocked Initiative is to improve or to unlock Digital skills of Indians who are backbone of Indian Economy.This intiative course is available in both manner Online as well as Offline which you can take part of and add value to your digital knowledge.

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For this reasons Pichai launch Digital Unlocked, a training program for small and medium business owners in India that will empower them essential skills to help them get online and start using Internet to grow their business.This initiative program is built across 3 modes online,offline and mobile.The offline training is being conducted in partnership with FICCI for next 3 years,around 5000 workshops will be held in 40 different cities in India.The online training has set of 90 video tutorial along with some activities.It is specially builted for Indians and is available free of cost.

In advance Google has launched Primmer mobile app to teach Digital Marketing in easy and quick way.This is app is availble on both platform Android and iOS as well.It also works offline and currently available in English and Hindi.

Google has taken a very important step to empower SMB's in India.Here are few things you should know about Digital Unlocked Initiative-

1. Digital Unlocked is launched to help 51 millions of small-medium businesses in India to go Online.

2. This Initiative provide both online and offline training and certification under this program.

3. This training includes guidence like how to go online,need to be online,various digital marketing platform such as SEO,use of search ads,Organic traffic etc.

4. Google has partnership with Federation of India for commerce Federation of Indian Chambers of Commerce and Industry that is FICCI.

5. Google also has launched Primer app to provide training.This app will teach you how develop SMB online.It works online and offline also.

6. Google has its offline centers in Chandigarh,Haridwar,Jaipur,Bhuvneshwar,Jalandar etc.

7. Google will conduct 5000 workshops in 40 different cities for next 3 years.

8. Currently there are 23 topics related to Digital Marketing and adding on new topics as required.

9. Google has also announced a free tool that will launch in in upcoming year called "My Business Website.This tool will provide simple,editable websites for businesses.

What is importance of Digital Unlocked Initiative?

Small and Medium businesses those who are not online yet will be benefited with this project and bounds with Digital Unlocked.This program will definately help all business owners to increase profit and to reach business on local as well as global level.

Because of this project all small medium businesses will get know the true power of going online.They not only will understand advantages but will also able to earn more.Digital Unlocked will help to improve backbone of Indian Economy.

Any one with Internet access can join this Digital Marketing Training by signing up here:

I personally recommend you all to take part in this Digital Marketing Training because it is free of charge program,it has Certification and that maybe beneficial at the time of your Job Interview.



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